Your company uses direct marketing to reach its customers. Your direct mail pieces include a telephone number and a Web address. Your company directs the consumer to visit your Web site and print coupons for your products. This is an example of what stage of direct marketing?

Question

Quizplus · Accepted Answer

This is an example of interactive marketing because it involves directing the consumer to visit the company's website and print coupons. The use of a telephone number and web address on direct mail pieces indicates a focus on integrating traditional and digital marketing channels. Lifetime value marketing, carpet bombing, real-time personalized marketing, and database marketing do not accurately describe this stage of direct marketing.

Your Company Uses Direct Marketing to Reach Its Customers