Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. These channels include direct mail, catalogs, Web sites, interactive TV, and ________.

Question

Quizplus · Accepted Answer

The other options listed are not considered consumer-direct channels, as they either involve a middleman or are not interactive communication channels. Telemarketing, on the other hand, involves direct communication with customers without the use of intermediaries.

Direct Marketing Is the Use of Consumer-Direct Channels to Reach