Market demassification has resulted in
A) a reduction in the use of direct marketing.
B) a resistance to home shopping.
C) increased use of mainstream media.
D) an ever-increasing number of market niches.
E) an increase of retail sales help.
Correct Answer:
Verified
Q5: The extraordinary growth of direct marketing is
Q6: Direct marketers can time their offer to
Q7: In constructing an effective direct-mail campaign, marketers
Q8: Catalogue marketing has a long history in
Q9: Direct-mail prospects can be identified on the
Q11: Suppose only 2 percent of the prospects
Q12: You have identified those customers who have
Q13: Direct marketing permits the _ of alternative
Q14: Direct marketers seek a measurable response, typically
Q15: Direct marketing is the use of consumer-direct
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