The extraordinary growth of direct marketing is the result of many factors. These include higher costs of driving, traffic congestion, parking headaches, and
A) retailers not having interesting sales.
B) lack of interest in shopping malls.
C) too few new retailers.
D) too many new items to choose from.
E) lack of time.
Correct Answer:
Verified
Q1: Which of the following is an example
Q2: One of the great advantages of direct
Q3: Market demassification has resulted in _.
A) product
Q4: Once the target market is defined, the
Q6: Direct marketers can time their offer to
Q7: In constructing an effective direct-mail campaign, marketers
Q8: Catalogue marketing has a long history in
Q9: Direct-mail prospects can be identified on the
Q10: Market demassification has resulted in
A) a reduction
Q11: Suppose only 2 percent of the prospects
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