Direct marketers can time their offer to reach their prospects at the right moment and as a result receive higher readership because of its applicability. An example of such "right moment" timing would be
A) senior citizens receiving offers on retirement planning.
B) generation Xers receiving retirement planning offers.
C) newlyweds receiving an offer to join a dating service.
D) "baby-boomers" receiving information on first time home ownership.
E) parents of new born babies receiving coupons in the mail.
Correct Answer:
Verified
Q1: Which of the following is an example
Q2: One of the great advantages of direct
Q3: Market demassification has resulted in _.
A) product
Q4: Once the target market is defined, the
Q5: The extraordinary growth of direct marketing is
Q7: In constructing an effective direct-mail campaign, marketers
Q8: Catalogue marketing has a long history in
Q9: Direct-mail prospects can be identified on the
Q10: Market demassification has resulted in
A) a reduction
Q11: Suppose only 2 percent of the prospects
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