Which of the following is an example of a company that serves a niche market?
A) a large apparel manufacturing company that produces a wide range of products for different segments
B) a software company that creates standardized supply chain applications for manufacturers
C) a large multi-national manufacturer of consumer products, FMCG products, and consumer electronics
D) a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals
E) a company that manufactures denim pants for men and women of all ages
Correct Answer:
Verified
Q2: One of the great advantages of direct
Q3: Market demassification has resulted in _.
A) product
Q4: Once the target market is defined, the
Q5: The extraordinary growth of direct marketing is
Q6: Direct marketers can time their offer to
Q7: In constructing an effective direct-mail campaign, marketers
Q8: Catalogue marketing has a long history in
Q9: Direct-mail prospects can be identified on the
Q10: Market demassification has resulted in
A) a reduction
Q11: Suppose only 2 percent of the prospects
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