In constructing an effective direct-mail campaign, marketers must decide on their objectives, target markets and prospects; offer elements, means of testing the campaign, and ________.

Question

Quizplus · Accepted Answer

Measures of campaign success are crucial in determining the effectiveness of a direct-mail campaign. This includes tracking response rates, conversion rates, and return on investment (ROI). It allows marketers to adjust their strategies and make improvements for future campaigns. The other options may be useful in the overall marketing plan but are not specifically required for a direct-mail campaign.

In Constructing an Effective Direct-Mail Campaign, Marketers Must Decide on Their