Direct-mail prospects can be identified on the basis of such variables as age, sex, income, education and

Question

Quizplus · Accepted Answer

Previous mail-order purchases is the most relevant variable in identifying direct-mail prospects, as it indicates a potential interest in purchasing through mail-order. The other variables listed may provide some useful information, but are not as direct an indicator of potential response to direct-mail marketing.

Direct-Mail Prospects Can Be Identified on the Basis of Such