Once the target market is defined, the marketer needs to obtain specific names. The company's best prospects are customers who have bought in the past. Additional names can be obtained by purchasing a list of names. The better lists include overlays of ________ and ________ information

Question

Quizplus · Accepted Answer

The better lists include overlays of demographic and psychographic information to provide a more detailed understanding of the target market's characteristics and behaviors.

Once the Target Market Is Defined, the Marketer Needs to Obtain