Suppose only 2 percent of the prospects of a direct-mail campaign for Samsonite results in an order. Since direct mail has higher readership, many more than 2 percent became ________ Samsonite and their luggage.
A) aware of
B) converts to
C) purchasers of
D) loyal to
E) committed to
Correct Answer:
Verified
Q6: Direct marketers can time their offer to
Q7: In constructing an effective direct-mail campaign, marketers
Q8: Catalogue marketing has a long history in
Q9: Direct-mail prospects can be identified on the
Q10: Market demassification has resulted in
A) a reduction
Q12: You have identified those customers who have
Q13: Direct marketing permits the _ of alternative
Q14: Direct marketers seek a measurable response, typically
Q15: Direct marketing is the use of consumer-direct
Q16: An objective of a direct-mail campaign is
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