The Web offers the advantage of "contextual placements." Marketers can buy ads from sites that are related to their offerings. An example of a "contextual placement" ad would be

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Contextual placements are ads that are related to the content on a particular website or the search terms being used by the user. Johnson and Johnson ads that appear when a consumer types in the term "baby" is a prime example of a contextual placement. It is placed in a relevant and related environment, increasing the likelihood of the target audience seeing it and responding to it. Ads for expensive yachts when the term "bankruptcy" is typed, on the other hand, is not a contextual placement as it is not relevant or related to the content or search terms. The same applies to choices C, D, and E.

The Web Offers the Advantage of "Contextual Placements