In the world of the Internet, the hot growth area in interactive marketing is paid search. Search terms are a proxy for the consumer's product or consumption interests and . These ads are called

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Paid search ads are also called pay-per-click (PPC) ads, where advertisers pay only when a user clicks on their ad. This format is popular because it allows advertisers to target specific keywords and audiences, making it more likely that users who are interested in their products will see their ads. Pop-up ads, content advertising, interstitials, and microsites are all different types of internet advertising, but they are not specifically related to paid search.

In the World of the Internet, the Hot Growth Area