Once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is better able to develop new products. Many companies today use ________ to design new products.
A) customer-driven engineering
B) trial and error
C) corporate-competency engineering
D) reverse engineering
E) think tanks

Question

Quizplus · Accepted Answer

Customer-driven engineering involves a process of designing new products based on the needs and wants of the target market. By using this approach, companies can ensure that their products are more likely to be successful and meet the needs of their customers.

Once a Company Has Carefully Segmented the Market, Chosen Its