One-on-one interviews and ________ discussions can explore product needs and reactions.
A) advertising agency
B) customer relationship group
C) strategic group
D) management
E) focus group

Question

Quizplus · Accepted Answer

One-on-one interviews and focus group discussions are commonly used methods in market research to explore product needs and reactions. Focus groups involve gathering a group of people to discuss their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

One-On-One Interviews and ________ Discussions Can Explore Product Needs and Reactions