Many companies assign responsibility for new-product ideas to
A) functional experts.
B) vice presidents.
C) special "skunk" works personnel.
D) R&D personnel.
E) product managers.

Question

Quizplus · Accepted Answer

assigning responsibility for new-product ideas to product managers is the most effective option as they are experts in understanding customer needs and market trends, which are crucial for developing successful new products. They also have a clear understanding of the company's goals, capabilities, and resources, and can work closely with other departments to ensure the effective development and launch of new products.

Many Companies Assign Responsibility for New-Product Ideas to