A ________ is an elaborated version of the idea expressed in consumer terms.
A) "beta" version
B) "alpha" product
C) product concept
D) test brand
E) product idea

Question

Quizplus · Accepted Answer

A product concept is a detailed description of a product's attributes, benefits, and positioning in the market. It is an elaborated version of the initial product idea that is expressed in consumer terms. The other options are not directly related to the definition of a product concept.

A ________ Is an Elaborated Version of the Idea Expressed