A powdered instant breakfast drink is at the concept testing stage. Which product dimension is being measured when researchers ask target consumers whether or not they see the product solving a problem?
A) need level
B) perceived value
C) gap level
D) purchase intentions
E) communicability

Question

Quizplus · Accepted Answer

The product dimension being measured when researchers ask target consumers whether or not they see the product solving a problem is the need level. This refers to the level of need that consumers have for the product and whether the product fulfills a need or solves a problem for them.

A Powdered Instant Breakfast Drink Is at the Concept Testing