"Our product is a powdered mixture that is added to milk to make an instant breakfast that gives the person all the needed nutrition along with good taste and high convenience. The product would be offered in three flavors and would come in individual packets, six to a box, at $2.49 a box." This is an example of
A) brand concept
B) product concept
C) concept testing
D) idea generating
E) product testing

Question

Quizplus · Accepted Answer

The statement describes the product concept, which details the features, benefits, and potential customers of the product. It outlines the product's form, function, packaging, and target price. It does not refer to the brand, idea generating, or product testing.

"Our Product Is a Powdered Mixture That Is Added to Milk