________ is the effect one person has on another's attitude or purchase probability.
A) Market influence
B) Brand influence
C) Personal influence
D) Effective influence
E) Direct influence

Question

Quizplus · Accepted Answer

Personal influence refers to the effect one person has on another's attitude or purchase probability. It can be direct or indirect, and can occur through word-of-mouth communication or through visible behavior. Market influence refers to the impact of market forces on the behavior of consumers, while brand influence refers to the impact of a brand on a consumer's behavior. Effective influence and direct influence are not commonly used terms in marketing.

________ Is the Effect One Person Has on Another's Attitude