________ means presenting the product concept to target consumers, symbolically of physically, and getting their reactions.
A) Perceptual mapping
B) Brand-positioning mapping
C) Brand attribute mapping
D) Concept development
E) Concept testing

Question

Quizplus · Accepted Answer

Concept testing means presenting the product concept to target consumers and getting their reactions. A) Perceptual mapping is a visual representation of customer perceptions and preferences. B) Brand-positioning mapping is a tool used to visualize how different brands are positioned in the market. C) Brand attribute mapping is a tool used to understand how consumers perceive different attributes of a brand. D) Concept development is the process of generating and refining ideas for new products or services.

________ Means Presenting the Product Concept to Target Consumers, Symbolically