Many believe that customer focus does not help to create better or new products. This belief rests on which of the following ideas?
A) Such new product developments decrease the chances of success.
B) Customers do not consider the cost of design when suggesting.
C) Customers are at times unaware of what they really want.
D) It increases the cost of testing a product or service.
E) Having too much customer focus leads to a negative brand image.

Question

Quizplus · Accepted Answer

The belief that customer focus does not help to create better or new products rests on the idea that customers are at times unaware of what they really want. This suggests that their suggestions for new or improved products may not be accurate or effective in creating successful products.

Many Believe That Customer Focus Does Not Help to Create