When commercializing a new product, market-entry timing is critical. Your firm has the distinction of being the first to market with your new product. As the "first entry" in the market, your company can enjoy

Question

Quizplus · Accepted Answer

The first mover advantages refer to the benefits that a company enjoys by being the first to enter a new market with a product. These advantages can include establishing brand awareness, building customer loyalty, and creating strong distribution channels. Therefore, the best choice is C - first mover advantages.

When Commercializing a New Product, Market-Entry Timing Is Critical