Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed $1 million dollars. Your firm has decided to conduct a

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The best choice for the firm to conduct in this scenario is a test market, which involves launching the product in a limited geographic area to gauge its success before a wider launch. The total cost of advertising and promotion, exceeding $1 million, indicates that the firm is investing heavily in the product and wants to ensure that it will be successful before a wider launch. A test market allows the firm to test the product's potential success with consumers, gauge their reactions and preferences, and make any necessary tweaks or adjustments before a wider launch. A simulated test market, sales-wave research, and controlled test market are all variations of a test market and are not as relevant to the firm's specific scenario. A commercialization test involves testing the product's potential success within the company's organization, which is not the focus of this scenario.

Your Firm Has Chosen a Few Representative Cities, and the Sales