Your company has sent out 100 000 packages of your new product to customers for their evaluation and opinions. In marketing terms, this process is called

Question

Quizplus · Accepted Answer

Beta testing is the process of releasing a product to a select group of customers to gather their feedback and opinions before it is launched to the general public. This is often done to identify any potential issues or bugs and to gauge overall customer satisfaction with the product. The fact that 100 000 packages have been sent out suggests that this is a significant test market, which reinforces the choice of D as the correct answer.

Your Company Has Sent Out 100 000 Packages of Your