In a "sales-wave" research, consumers who initially try the product at no cost are reoffered the product, or a competitor's product, at slightly reduced prices.

Question

Quizplus · Accepted Answer

This statement accurately describes the sales-wave research method, where consumers are given a free trial of a product and then offered the product or a competitor's product at a reduced price. This approach aims to convert those who may have been hesitant to purchase initially and encourage them to become regular paying customers.

In a "Sales-Wave" Research, Consumers Who Initially Try the Product