If you were the CEO of a company that was truly a global organization, you would have some decisions to make regarding corporate strategy. Bartlett and Ghoshal have distinguished three organizational strategies one of which is to
A) treat the world as a set of international markets.
B) treat the world as a single market.
C) treat the world as a number of regions.
D) treat the world as a subset of the "global" market.
E) treat the world as a multiple markets.

Question

Quizplus · Accepted Answer

Treating the world as a single market would allow for the most streamlined and efficient approach to global operations, as it would eliminate the need for separate strategies for each individual market or region. This approach would also help to promote a cohesive and consistent brand image and messaging across all markets.

If You Were the CEO of a Company That Was