In an increasingly connected, highly competitive global marketplace, government officials, and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision-making. ________ is(are) the mental associations and beliefs triggered by a country.
A) Materials used in manufacturing
B) Corporate ownership of the firm
C) Competitive positions in the marketplace
D) Brand names and trademarks
E) Country-of-origin perceptions

Question

Quizplus · Accepted Answer

Country-of-origin perceptions refer to the mental associations and beliefs triggered by a country, and they are particularly important in shaping consumer and business decision-making in an increasingly interconnected, competitive global marketplace. Materials used in manufacturing, corporate ownership of the firm, competitive positions in the marketplace, and brand names and trademarks are all important factors in determining a product's appeal, but they are not the same as country-of-origin perceptions.

In an Increasingly Connected, Highly Competitive Global Marketplace, Government Officials