Marketers must also adapt sales promotion techniques to different markets. Several European countries have laws preventing or limiting sales promotion tools such as discounts. In India and Brazil, Lands' End could not advertise its
A) sale price.
B) close-out specials.
C) comparative ads.
D) woman's bathing suits.
E) end-of-the-season sale.

Question

Quizplus · Accepted Answer

Comparative advertising, where a company directly or indirectly compares its product to another in the market, faces restrictions in many countries due to legal and cultural reasons. In places like India and Brazil, such practices can be limited by law, making it difficult for companies like Lands' End to use this approach in their marketing strategies.

Marketers Must Also Adapt Sales Promotion Techniques to Different Markets