Kraft uses different ads for Cheez Whiz in different countries, such as Peurto Rico, where the cheese is put on everything. This is an example of which of the following adaptation strategies?
A) allowing country managers to create country-specific ads
B) using the same theme globally, but adapting the copy
C) using one message everywhere, but varying the language, name, and colours
D) developing a global pool of ads, from which countries select those most appropriate
E) adapting sales promotion techniques based on media availability
Correct Answer:
Verified
Q65: Marketers must also adapt sales promotion techniques
Q66: Many multinationals are plagued by the grey
Q67: In an increasingly connected, highly competitive global
Q68: The use of media requires international adaptation
Q69: Companies can manage their international marketing activities
Q71: Bartlett and Ghoshal have identified three organizational
Q72: The cost escalation problem exists for multinationals
Q73: The favourability of country-of-origin perceptions must be
Q74: The "whole channel concept for international marketing"
Q75: In 2000 Stelco, a Canadian steelmaker, successfully
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents