The favourability of country-of-origin perceptions must be considered both from a domestic and foreign perspective. Molson Canadian is an example of a product in the domestic market, where country-of-origin perceptions stirred consumers'
A) diversification.
B) regional pride.
C) familiarity with foreign products.
D) patriotic spirit.
E) product perceptions.

Question

Quizplus · Accepted Answer

Country-of-origin perceptions can stir patriotic spirit among consumers in the domestic market. In the case of Molson Canadian, consumers may feel a sense of pride in supporting a Canadian product, contributing to the favourability of its country-of-origin perception.

The Favourability of Country-Of-Origin Perceptions Must Be Considered Both from a Domestic