To sell soap in Japan, Procter & Gamble sells to a general wholesaler, which sells to a product wholesaler, which sells to a product-specialty wholesaler, which sells to a regional wholesaler, which sells to a local wholesaler, which sells to retailers. This scenario represents the third link in the chain between sellers and final buyers, which is
A) seller's corporate offices.
B) channels between nations.
C) seller's international marketing headquarters.
D) host country executive offices.
E) channels within foreign nations.

Question

Quizplus · Accepted Answer

The scenario described represents the channels within foreign nations, specifically the third link in the distribution chain in Japan. This demonstrates the complexity of distribution channels within foreign markets and the need for understanding and navigating these channels in order to successfully sell products in a foreign country.

To Sell Soap in Japan, Procter & Gamble Sells to a General