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The Cost Escalation Problem Exists for Multinationals and Varies from Country

Question 72

Multiple Choice

The cost escalation problem exists for multinationals and varies from country to country; the question is: How to set prices in different countries? Companies have three choices. One is to set a uniform price everywhere, two is to set a market-based price in each country, and three is to


A) set a cost-based price in each country.
B) set the transfer price at marginal costs + marginal revenue.
C) set a final "cost plus" price in each country.
D) vary the price/market/country on a daily basis to reflect consumer demand.
E) let the market dictate price/country.

Correct Answer:

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