The "whole channel concept for international marketing" includes the following steps:
A) sellers to channels between nations to final buyers.
B) sellers to channels within foreign nations to final buyers.
C) seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers.
D) seller to marketing headquarters to channels within foreign markets to final buyers.
E) sellers to international markets to channels within foreign nations to final buyers.

Question

Quizplus · Accepted Answer

The "whole channel concept for international marketing" involves starting from the seller to the seller's international marketing headquarters, then to channels between nations and further on to channels within foreign nations before reaching the final buyers. This means that the product goes through a series of intermediaries before reaching the end customer. Option C is the only one that correctly encompasses all these steps.

The "Whole Channel Concept for International Marketing" Includes the Following