Unilever has several leading brands in varying categories. It believes that each major brand should be run by a ________ consisting of key representatives from the major functions affecting the brand's performance.

Question

Quizplus · Accepted Answer

Unilever's approach suggests that they have a brand-centric approach to managing their business, and hence would use a brand-asset management team to achieve their objectives. This team would be responsible for aligning the various functions, such as marketing, product development, customer management, etc., with the brand's strategic goals, and manage the brand as an asset to create long-term value.

Unilever Has Several Leading Brands in Varying Categories