GE, IBM, and ATCO are three companies that follow this step to creating a market- and customer-focused company.
A) Shift from a department focus to a process-outcome focus.
B) Appoint a senior marketing officer and marketing task force.
C) Convince senior management of the need to become customer-focused.
D) Develop strong-inhouse marketing training programs.
E) Empower the employees.
Correct Answer:
Verified
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