In a typical organization, each business function has a potential impact on customer satisfaction. Under the marketing concept, all departments need to ________ and work together to satisfy ________.

Question

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Under the marketing concept, all departments need to think about the customer and their needs and expectations in order to work together to satisfy them. This approach prioritizes customer satisfaction as the main goal, rather than just profits or market share. Short term bonuses may incentivize employees, but they do not necessarily contribute to long-term customer satisfaction.

In a Typical Organization, Each Business Function Has a Potential