Market leaders tend to miss trends when they are risk-adverse, obsessed about protecting their existing markets and physical resources, and more interested in ________ than innovation.

Question

Quizplus · Accepted Answer

Market leaders who are more interested in efficiency are often focused on optimizing their existing processes and resources instead of investing in innovation and trying out new trends. This mindset can cause them to miss out on emerging opportunities and overlook customer needs and preferences.

Market Leaders Tend to Miss Trends When They Are Risk-Adverse