What is the danger from a firm, such as McDonald's with their Ronald McDonald Houses, limiting their cause-related marketing to one particular cause?
A) It may limit the consumers or other stakeholders who could transfer positive feelings from the cause to the firm.
B) The cause may not reach enough consumers for the firm to realize a profit from the support.
C) The cause may go out of business as a cure is found or the problem(s) is(are) eliminated.
D) The cause may be subject to government regulations or investigations thereby embarrassing the firm.
E) The firm must cover "many" bases because they sell to "many consumers."
Correct Answer:
Verified
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B)
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