Many companies are beginning to realize that they are not really market- and customer-driven they are product and sales driven.

Question

Quizplus · Accepted Answer

Many companies focus primarily on developing and selling products, rather than prioritizing the needs and desires of their target market and customers. However, as the importance of customer experience and satisfaction becomes increasingly recognized, more companies are shifting towards a market and customer-driven approach.

Many Companies Are Beginning to Realize That They Are Not