Raising the level of socially responsible marketing calls for a three-pronged attack that relies on proper legal, ethical, and social responsibility behaviour.
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Q100: A product-management organization makes sense if the
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Q104: The coming years will see the demise
Q106: Cause-related marketing is part of corporate societal
Q107: The four types of marketing controls are
Q108: A disadvantage of product and brand managers
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Q110: The actual success of the social marketing
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