The actual success of the social marketing program must be evaluated in terms of the program objectives.

Question

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Evaluation of the success of a social marketing program should be based on the achievement of program objectives. This enables stakeholders to determine if the program was effective in achieving its goals and if the resources invested produced the desired outcomes. Evaluation can also identify areas that need improvement and help to modify strategies or tactics to achieve better results. Therefore, the statement is true.

The Actual Success of the Social Marketing Program Must Be