Cause-related marketing is part of corporate societal marketing.

Name: Cause-related marketing is part of corporate societal marketing.
Brand: Quizplus
Rating: 4.9 (60 reviews)

Question

Quizplus · Accepted Answer

Cause-related marketing is a type of marketing that involves companies partnering with nonprofit organizations to promote a cause and help raise awareness and funds for the cause. This falls under the umbrella of corporate societal marketing, which is a philosophy where companies aim to address societal issues and balance profits with social responsibility.

Cause-Related Marketing Is Part of Corporate Societal Marketing