As the evolution of personal selling continues, which of the following is not a predicted sales force response to an expected change?
A) More emphasis will be placed on developing and maintaining trust-based long-term customer relationships.
B) Greater emphasis will be placed on team selling.
C) There will be an increase in the use of technology (e.g., laptop computers, electronic mail, fax machines).
D) More sales dollars will be spent on advertising.
E) There will be an increase in the globalization of sales efforts.

Question

Quizplus · Accepted Answer

The predicted sales force response to an expected change does not include the option of spending more sales dollars on advertising, as this is a marketing communication tool that is typically managed by a separate department. The other options (A, B, C, and E) are all appropriate responses to changes in personal selling, such as the increasing importance of building and maintaining customer relationships, team selling, the use of technology, and globalization.

As the Evolution of Personal Selling Continues, Which of the Following