The primary focus of trust-based relationships selling is the salesperson and the selling firm.

Question

Quizplus · Accepted Answer

The primary focus of trust-based relationship selling is on building trust and creating value for the customer, with the salesperson and selling firm being a secondary consideration. The main objective is to create a long-term partnership with the customer based on trust, mutual respect, and understanding of their needs.

The Primary Focus of Trust-Based Relationships Selling Is the Salesperson