A customer-oriented sales approach employs truthful, but manipulative, tactics to satisfy the long-term needs of both the customer and the selling firm.

Question

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A customer-oriented sales approach should not be manipulative. The focus should be on understanding and meeting the needs of the customer in a transparent and ethical manner, while also striving to achieve the long-term goals of the selling firm. The use of manipulative tactics can ultimately harm the relationship between the customer and the selling firm, leading to negative long-term consequences.

A Customer-Oriented Sales Approach Employs Truthful, but Manipulative, Tactics to Satisfy