In order to better understand their own product's position in the market place, salespeople need:
A) To be customer oriented.
B) A high degree of competitor knowledge.
C) To be candid.
D) A high degree of customer knowledge.
E) Both a and c are correct.

Question

Quizplus · Accepted Answer

Salespeople need a high degree of competitor knowledge to understand their product's position in the marketplace, as this allows them to compare and contrast their offerings with those of competitors.

In Order to Better Understand Their Own Product's Position in the Market