In order for salespeople to be able to deliver complete comparative product information in sales presentations they must possess:
A) assertiveness
B) adaptability
C) competitor knowledge
D) trust
E) customer knowledge

Question

Quizplus · Accepted Answer

To be able to deliver complete comparative product information, salespeople must possess competitor knowledge. This means they must have a good understanding of their own product as well as their competitors' products in order to make valid comparisons and highlight the unique selling points of their product. Assertiveness, adaptability, trust, and customer knowledge are all important traits for salespeople, but they do not necessarily contribute to their ability to deliver complete comparative product information.

In Order for Salespeople to Be Able to Deliver Complete