Natalie's customers are usually interested in features that help their companies save money. With respect to the purchase decision process, these prospects are driven primarily by:
A) Physical buying motives
B) Rational buying motives
C) Emotional buying motives
D) Irrational buying motives
E) A combination of rational and emotional

Question

Quizplus · Accepted Answer

Rational buying motives refer to a customer's interest in purchasing a product or service based on logical considerations, such as saving money or improving efficiency. Since Natalie's customers are primarily interested in features that help their companies save money, their purchase decision process is likely driven by rational buying motives.

Natalie's Customers Are Usually Interested in Features That Help Their