Natalie's customers are usually interested in features that help their companies appear more "high-tech." With respect to the purchase decision process, these prospects are driven primarily by:
A) Physical buying motives
B) Rational buying motives
C) Emotional buying motives
D) Irrational buying motives
E) A combination of rational and emotional

Question

Quizplus · Accepted Answer

Customers interested in appearing more "high-tech" are likely driven by emotional buying motives, as they are influenced by the desire to enhance their company's image and status.

Natalie's Customers Are Usually Interested in Features That Help Their