Which of the following is not a recommendation for creating an effective customer value proposition?
A) Tell them what they want to hear
B) Be as specific as possible
C) Keep the statement simple
D) Include key benefits likely to be most important to the particular prospect
E) All of the above are appropriate recommendations

Question

Quizplus · Accepted Answer

"Tell them what they want to hear" is not a recommendation for creating an effective customer value proposition. In fact, it is important to be truthful and transparent in the proposition statement, even if it may not be exactly what the customer wants to hear.

Which of the Following Is Not a Recommendation for Creating